Technical SEO —
The Foundation Every
SEO Campaign Depends On
Before content, backlinks, or ads can deliver their full impact — search engines must be able to crawl, understand, and index your website correctly. Technical SEO fixes the invisible problems that silently suppress your rankings, regardless of how good your content is.
Fix Your Technical SEO
Book a free call or message me directly
If Google Can’t Crawl It, It Can’t Rank It
Crawl errors, blocked pages, and broken redirects prevent Google from even seeing your content — no matter how good it is.
Slow Sites Lose Rankings & Visitors
Page speed and Core Web Vitals are direct ranking factors. A slow site doesn’t just frustrate users — it signals poor quality to Google.
Technical Issues Silently Kill SEO ROI
You can spend thousands on content and links — but technical issues quietly prevent them from delivering. Fix the foundation first.
Every Technical Issue
Found, Fixed & Verified
Technical SEO is not a single fix — it’s a comprehensive review and optimisation of every element that affects how search engines crawl, interpret, and rank your site. I use Screaming Frog, Google Search Console, PageSpeed Insights, and Lighthouse to diagnose and fix issues across all layers of your website.
For WordPress and common CMS platforms, I implement fixes directly. For custom-built sites, I provide detailed implementation instructions or work alongside your developer.
Every engagement includes a before-and-after performance report showing exactly what was fixed and how it improved your site’s technical health.
Diagnose First.
Then Fix. Then Verify.
Technical SEO should always be data-driven — never guesswork. Every engagement follows the same disciplined order: audit → prioritise → fix → verify → report.
Before vs After — Site Technical Health
Illustrative example — results vary by site size and existing issues.
Tools Used
Step 01
Initial Website Review
I review your website, business context, current Search Console data, and any known issues before the crawl begins. This allows me to focus the audit on the areas most likely to be causing problems for your specific site.
Step 02
Full Site Crawl
A complete Screaming Frog crawl of your site — capturing every page, link, redirect, response code, meta tag, and technical element. Paired with Search Console analysis to identify indexing issues, coverage errors, and performance data Google has flagged for your site.
Step 03
Issue Identification & Prioritisation
All issues are identified and prioritised by SEO impact — from critical crawl blockers and indexation errors at the top, down to minor improvements at the bottom. You see the impact of each issue, not just a list of flags, so you know what matters most.
Step 04
Direct Implementation
Approved fixes are implemented directly on your site. For WordPress and standard CMS platforms, I handle implementation myself. For custom-built sites, I provide detailed, developer-ready instructions or coordinate with your team directly.
Step 05
Re-Crawl & Verification
After fixes are applied, I re-crawl the site and cross-check against Search Console to verify every issue is resolved — not just marked as fixed. No assumptions, no guesswork.
Step 06
Before & After Report Delivery
You receive a comprehensive report showing every issue found, every fix implemented, before-and-after performance metrics, and recommendations for any issues requiring ongoing attention or developer support. Full transparency on what was done and why.
Choose Your
Technical SEO Package
Three packages for different site sizes. All include audit, prioritised action plan, direct implementation, and a before-and-after report.
Tier 01
Basic Technical SEO
For small sites and local businesses wanting a clear technical health check with priority fixes implemented.
Starting from
$50
Custom quote — up to 25 pages
Tier 02
Standard Technical SEO
Full technical optimisation for local businesses, service sites, and lead generation sites — audit plus direct implementation of all core fixes.
Starting from
$150
Custom quote — up to 100 pages
Tier 03
Advanced Technical SEO
For ecommerce stores, large sites, and businesses needing deep technical optimisation including advanced schema, crawl budget, and performance engineering.
Starting from
$300
Custom quote — large / ecommerce sites
Who Needs
Technical SEO?
Every website with an SEO goal has a technical SEO need. These are the scenarios where it’s most critical.
Local Business Websites
Speed, mobile usability, and correct indexation are essential for local search visibility. Technical issues here directly impact map pack and local rankings.
Ecommerce Stores
Product variant duplicate content, faceted navigation crawl traps, and slow page loads are common technical issues that suppress ecommerce rankings silently.
New Sites Before Growth
Before investing in content and link building, getting the technical foundation right ensures every piece of future SEO work delivers maximum impact from day one.
After a Traffic Drop
A Google update, site migration, or redesign can introduce technical issues that tank rankings. An audit identifies what changed and what needs to be corrected.
WordPress Websites
WordPress sites accumulate technical debt — bloated plugins, slow loading, conflicting redirects, and improper canonical tags. I fix all of these directly inside WordPress.
Sites With Stagnant Rankings
If rankings have plateaued despite good content and links, technical issues are often the hidden cause. An audit surfaces what’s holding the site back.
Technical SEO
In Every Project
Case Study — Niche Site
CRSCalculate.com — Ranked Against Government Sites in 3 Months
Technical SEO was embedded into crscalculate.com from the very first day — XML sitemap, canonical tags, schema markup, Core Web Vitals, and clean crawlability ensured every page was indexable and correctly understood by Google from launch. This technical foundation allowed the site to rank on page one within 3 months, competing against Canadian government domains with no off-page SEO investment.
Read the Full Case StudyCase Study — Local SEO Rebuild
Buckner Blvd Plumbing — 6,380 Impressions in 28 Days on a Rebuilt Site
The Buckner Blvd Plumbing rebuild was built on a technically clean foundation from day one — correct URL structure, LocalBusiness schema, proper canonicals, mobile optimisation, and sitemap submission. The result of getting the technical foundation right before content or links: 6,380+ impressions and page-1 keyword rankings within the first 28 days.
Read the Full Case StudyCommon Questions
Answered
Honest answers to what clients most commonly ask about technical SEO — including the “my site looks fine” objection and the developer question.
How your site looks to a visitor and how it looks to a search engine are completely different things. Technical SEO issues are invisible to users — crawl errors, incorrect canonical tags, blocked pages, and slow server response times don’t show up on screen but can prevent Google from ranking your pages regardless of how good the content is.
Developers build websites that function correctly. Technical SEO ensures those websites are optimised specifically for how search engines crawl and rank them — which is an entirely different discipline. Most developers are not trained in SEO. Most SEO issues I fix are caused by well-built sites that simply weren’t optimised for search engine performance.
Technical SEO creates the foundation that allows search engines to discover, crawl, understand, and rank your content. Core Web Vitals and page speed are direct ranking factors. Fixing indexation issues can cause previously invisible pages to start ranking overnight. It won’t replace good content and links — but without it, neither can perform at full potential.
Audit and delivery timelines: Basic: 3–4 days, Standard: 5–7 days, Advanced: 7–14 days. Implementation is included in all packages. Timelines vary by site size, number of issues found, and whether direct access is provided or developer coordination is needed.
Not alone — and I won’t tell you it will. Technical SEO is one critical layer of a complete SEO strategy. Content quality, keyword targeting, backlinks, and user experience all play important roles alongside technical health. What technical SEO does is remove the barriers that prevent everything else from working properly.
At a minimum, every few months or after any major website change — a redesign, migration, plugin update, or new section launch. Each of these events can introduce new technical issues. Google Search Console monitoring between full audits helps catch emerging problems early.
Fix the Foundation —
Let Your SEO Finally Deliver
Book a free strategy call or message me directly. I’ll review your site and tell you exactly what technical issues are holding back your rankings — before you commit to anything.